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A2 Media

Q & A - Music Videos

Friday, 24 September 2010 11:36

Factors to take into consideration when creating a music video?

Budget

Genre of music

The style of the band or artist

Narrative

Lyrics

Whether it should be controversial or conventional

Setting/filming location

The deadline for the video

Whether the video will feature people other than the band/artist

Why do bands/artists like music videos?

Promotion - music videos are promotional tools

They allow the band to be seen as well as heard

Artists are recognizable - star image/status

Band/artists may develop a personal image or theme

Fun - the experience of working on location & acting etc...

It offers another way to express the emotions and feeling of the song

Can include visual narrative or representations that enchance the meaning of the song

Audiences can identify with characters in videos (especially during narrative elements)

Promotion for the label - other artists from the label appearing in the video

Music videos are highly stylized representations of the band - the look, styling, hair and makeup is carefully considered and managed

♀

Sarah. CCN. A2 Media.

♥

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'the music that they constantly play, it says nothing to me about my life'

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