A2 Media

<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar/2850366969859694878?origin\x3dhttp://saraha2media.blogspot.com', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

A2 Media

Q & A - Digipaks

Friday, 5 November 2010 07:35

What is a digipak?

A fancy, bumper release CD/DVD pack

It's often limited edition

Usually contains exclusive content such as remixes or television interviews

It forms part of the marketing and promotion campaign for the band or artist

Digipak is a trademark of AGI media

Digipaks have become increasingly popular during the 00s and have been produced by a variety of artists

Unique selling points & key features

The personalised nature means that fans feel closer to the artist or band

Contains exclusive content - artwork, photography,new or unreleased tracks, live concert footage, music videos

Can include a well presented booklet containing biographies, posters and song lyrics

Digipaks are expensive therefore the content must be of value to the audience

♀

Sarah. CCN. A2 Media.

♥

Twitter
Last Fm
YouTube

Twitter

♫

'the music that they constantly play, it says nothing to me about my life'

archives

September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
April 2011