Digipak sketches
Tuesday, 23 November 2010 05:32
Q & A - Digipaks
Friday, 5 November 2010 07:35
What is a digipak?
Unique selling points & key features
- A fancy, bumper release CD/DVD pack
- It's often limited edition
- Usually contains exclusive content such as remixes or television interviews
- It forms part of the marketing and promotion campaign for the band or artist
- Digipak is a trademark of AGI media
- Digipaks have become increasingly popular during the 00s and have been produced by a variety of artists
Unique selling points & key features
- The personalised nature means that fans feel closer to the artist or band
- Contains exclusive content - artwork, photography,new or unreleased tracks, live concert footage, music videos
- Can include a well presented booklet containing biographies, posters and song lyrics
- Digipaks are expensive therefore the content must be of value to the audience
Treatment Sheet
07:35
Moodboards
06:43
The song I have chosen for the music video would be classified as Indie/Rock. Therefore, when styling the music video it is important that I focus on the indie & hipster youth subcultures.
Hipster is a slang term that first appeared in the 1940s, and was revived in the 1990s and 2000s to describe types of young, recently settled urban middle class adults and older teenagers with interests in non-mainstream fashion and culture, particularly indie rock, independent film, magazines such as Vice and Clash, and websites like Pitchfork Media.
- wikipedia.org